This is a guest post from Village Hive Member, Shannon Clement.
How to Choose the Right Local Online Marketing Agency
Marketers are generally excellent at selling their products and/or services; this can make choosing an agency for your business challenging. Don’t leave your business’s online presence to chance. Find out what to consider when investing in a local online marketing agency partner for the long term.
Here are 5 essential tips that will aid in your search for a local online marketing agency.
Start off by making a list of pertinent questions about the specific services you’re looking for. Ask each potential agency the same questions about the information you require. What are the services they provide? Will you have an ongoing dedicated contact? How do they tailor their solutions to your business needs? What are their areas of expertise and can they give you examples? How will their vision of success affect your business in the future? How will they report results and deliver them with insight? The questions you ask should be specific to your company’s present and future sales and marketing goals.
You need to review the areas of your business that require marketing insight. Some online marketing agencies specialize in working with small to medium-sized businesses or large businesses. In addition to the size of business, an agency might focus on the type of customer like Business-to-Business (B2B), Business to Consumer (B2C) or both. Research companies that have specific experience with the goals you’re trying to achieve. Experience in your industry or a related one can be an asset. Has the agency done work in the specific areas you need assistance with? If an agency doesn’t have experience in your industry but shows outstanding past results for the services you require, you may want to ask them to do a small project before you commit to a larger contract. Experience can make a big difference to your bottom line.
You must identify the status of your online presence relative to other industry leaders in your space. Nowadays, your internet presence isn’t just a website. It’s your online footprint connected to a world of marketing channels like social media, review websites, email, search engines and marketing automation platforms. Some online marketing agencies only specialize in certain areas of digital marketing and they offer package deals for the products they offer. Find out if the agency is willing to work with you as an extension of your team and tailor their solutions to your needs.
Request case studies, testimonials and reviews from the agencies you are interested in or do the research yourself by doing an online search for their business. It is imperative in today’s market to review prospective companies and see what they have created and distributed online in the past.
Location may not be the main reason you hire an agency but it’s something to consider. There’s something to be said for being able to have an in-person meeting once in awhile. Also look at who would be your ongoing contact and how you relate to that person. Will the contact always be the same or will your Account Rep change on an ongoing basis?
Researching and reviewing reputable online marketing agencies in your local area will pay off in the long-term by improving your bottom line. Take the time to ask any business networks you might be a part of for referrals. The world of digital marketing is constantly changing. Be open to new ideas, do your research and you’ll be on your way to success!
Looking for additional support on how to find the right agency for your business? Email or call 416-727-2339 to discuss how we can help!